Program launched in order to popularize watermelon was successful, 70000 consumers have been reached during the one month promotion, said officials.
This year, six supermarket chains joined the campaign whereas only one did so in 2015. However, the program has been finished, watermelon season lasts until mid-September.
Unfortunately, extreme whether conditions affected watermelon harvest but Hungary cultivated a total of 200,000 tons, that is 20 percents increase since 2011.
